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Giving emphasis on providing members with personalised access on a large scale, sportswear major Nike launched a free app in order to accelerate its digital transformation in South Asia and India (SEA&I). The app was launched simultaneously in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam.
Nike is leading its growth strategy with the digital and direct businesses through new technologies, capabilities and innovations. The App connects Nike members to product, guidance, rewards and experiences, all tailored to their individual preferences. A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, with fast and secure checkout.
“The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I,” says Sanjay Gangopadhyay, VP of Nike, South east Asia and India.
“Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move,” he added.
Nike’s growing ecosystem in SEA&I allows consumers to shop on their terms — how, when and where they want. Consumers can shop at Nike stores and Nike partner stores, as well as online through the Nike App, Nike.com, SNKRS Web. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.
Members will have a chance to get the latest product drops, early and exclusively within the App, including weekly drops every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max. To kick off the launch, members can get early access to Space Jam products, exclusively on the Nike App.
Members will unlock exciting rewards through their personalized “Member Wallet” where they can find exclusive promotions, access to events and more. They will also have access to exclusive stories, guidance and other inspirational content.
Though sustainability has been a hot topic among brands, to enhance transparency, there is still room for the supply chain to evolve communications on raw materials, production process and product afterlife. Given consumers are already actively searching for sustainable products, it is important for the industry and brands to revolutionize how technical knowledge is translated into consumer language on websites, product tags and labels.
Under the guidance of the TENCEL™ ‘true carbon zero’ campaign, the TENCEL™ brand is contributing to Lenzing’s commitment to the Science Based Targets (SBT) initiative and its continuous support of the United Nations Sustainable Development Goals to limit global warming.
It will house partner brands like Adidas Originals, Emporio Armani, Armani Exchange, ASICS, Converse, DC, FILA, Nike, Puma, Reebok, Adidas, Replay, Superdry and many more, giving both access and choice to shoppers in Indian metros and beyond. Sneakerheads can rejoice as the store will also be the exclusive online platform in India for iconic brands and styles, including the House of Armani, the Diamond Disrupter from FILA, to name a few.
Vishnu Prasad, Managing Director, Future Lifestyle Fashions says, “All our stores are getting ready with new fashion for the festive, as well as the wedding season. To scale this up further, we will use our strong data base of 6 million customers to create initiatives that will cater to their online and in-store needs.”
Sharing his views on the partnership, speaking on the occasion Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd. said, “We are delighted to partner with Myntra and bring Max Fashion’s amazing fashion and styles to their platform. Our focus on latest cutting-edge fashion from around the globe makes it a perfect addition for their platform. Max Fashion continues to enjoy its leading position as the single largest fashion brand in India across both omnichannel as well as online space. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”
Additionally, as a part of this platform, as an international mentor for emerging talent, Istituto Marangoni has also set up a contest – ‘Toward a Responsible Future’ – through with students are invited to develop a sustainability-focused project and have the chance to win one of the 14 scholarships with a partial waiver of the tuition fees.
Speaking on the launch, Anchit Nayar, Chief Marketing Officer, Nykaa said, “It has long been the vision of Nykaa to bring the pillars of our brands – curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100 percent authenticity, as well as exciting content to discover new trends and products.”
For now, the pandemic is stretching on and till we are all forced to stay indoors, the focus on loungewear will remain strong. Aside from this, the emphasis on health and wellness – which were already focal points in consumers’ lives – have also increased with consumers making sure they have an active lifestyle even when indoors.
Two basic factors that a customer looks for when buying a high-quality lingerie product is that it should be comfortable and should fit like a second skin. Activewear and loungewear are two categories that require the same level of comfort and quality. Keeping these similarities in mind, many an intimate wear brand is branching out into the activewear and loungewear categories.
Speaking about the partnership Anand Aiyer, Senior Vice President & Business Head, Easybuy said, “Easybuy’s launch on Amazon Fashion marks the beginning of our Omnichannel journey and we are quite excited about it. Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for Neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly made in and made for India with the objective to make aspirational fashion affordable for the entire family. We have launched currently with over 2,000 styles under Rs 699 on Amazon Fashion bringing Super Styles at Super Prices closer to customers across India.”
“Digital transformation is one of the key assets of Istituto Marangoni’s strategy for the next years. House of Istituto Marangoni is the first of a series of initiatives to move forward in this direction. It was conceived before the COVID emergency and today, it is a pivotal project to offer global visibility to the most valuable students’ projects,” says Stefania Valenti, Managing Director, Istituto Marangoni.
To date, more than 80 percent of Tommy Hilfiger designers have been trained on circular design strategies and, in 2019, 72 percent of cotton used globally came from more sustainable sources. Additionally 2 million pieces of denim have been finished in lower impact, reducing the amount of water and energy used. Each seasonal TOMMY HILFIGER collection includes more sustainable styles in its collections, as evidenced by the 50% more sustainable styles planned for Spring 2021, double the amount from Spring 2020.
Commenting on the performance, Gautam Hari Singhania, CMD, Raymond said, “Raymond’s expansive retail network remains key to the business and it is re-assuring to see that over 95 per cent of our retail stores are now operational. While tiding through the tough times, managing effective cash flows through significant cost reduction coupled with maintaining liquidity levels and debt reduction have been the highlights of the quarter.”
Commenting on the association, Ayyappan Rajagopal, Head of Business, Myntra, said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes. Additionally, Myntra’s tech capabilities will enable Max to offer one of the biggest selections to the fashion conscious customers across the nation.”
One of the key drivers for brands post the pandemic would be to dive back into the business in full swing. In order to do so, brands will have to revamp their strategies by exploring new product categories at a cheaper price point, or revitalise their brands to bring in new strategies. Completely diversification would be a global trend due to the heightened omnichannel approach that brands are already beginning to embrace. The global luxury consumer will see a new era, where luxury brands will explore markets with dual strategies; both at an accessible premium/ entry level price point as well as a point where luxury will become more and more exclusive. The middle market consumer will drive sales for brands playing at the lower level whilst niche luxury consumers will become more conscientious towards their purchases.
Graduates from Fashion (Fashion Design, Fashion Business and Fashion Styling), Art and Design courses will have the unique opportunity to give visibility to their projects, with a particular focus on the best designers’ fashion shows of each school. Through the platform, the students will also be able to benefit from and gain professional advice and reviews on their portfolio and CVs.